{"id":862,"date":"2025-12-26T21:12:59","date_gmt":"2025-12-26T21:12:59","guid":{"rendered":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/?p=862"},"modified":"2026-01-26T09:17:23","modified_gmt":"2026-01-26T09:17:23","slug":"news-nghiem-thu-ngan-hang-cau-hoi-trac-nghiem-hoc-phan-marketing","status":"publish","type":"post","link":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/?p=862","title":{"rendered":"[NEWS] NGHI\u1ec6M THU NG\u00c2N H\u00c0NG C\u00c2U H\u1eceI TR\u1eaeC NGHI\u1ec6M H\u1eccC PH\u1ea6N MARKETING"},"content":{"rendered":"<p><strong>NGHI\u1ec6M THU NG\u00c2N H\u00c0NG C\u00c2U H\u1eceI TR\u1eaeC NGHI\u1ec6M H\u1eccC PH\u1ea6N MARKETING<\/strong><\/p>\n<p><strong>Ch\u1ee7 bi\u00ean: ThS. Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Nhung \u2013 Khoa Kinh t\u1ebf, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p Vi\u1ec7t Tr\u00ec<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-863\" src=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-1024x576.jpg 1024w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-300x169.jpg 300w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-768x432.jpg 768w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-1536x865.jpg 1536w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-2048x1153.jpg 2048w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-696x392.jpg 696w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-1068x601.jpg 1068w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-746x420.jpg 746w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-1920x1081.jpg 1920w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-320x180.jpg 320w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-480x270.jpg 480w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/mkt-kieu-nhung-trinh-bay-800x450.jpg 800w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><strong>Nh\u1eb1m m\u1ee5c ti\u00eau chu\u1ea9n h\u00f3a c\u00f4ng t\u00e1c ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, v\u1eeba qua, Khoa Kinh t\u1ebf \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i Seminar nghi\u1ec7m thu: \u201cNg\u00e2n h\u00e0ng c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m h\u1ecdc ph\u1ea7n Marketing\u201d do ThS. Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Nhung ch\u1ee7 tr\u00ec bi\u00ean so\u1ea1n.<\/strong><\/p>\n<p><strong>\ud83c\udfaf Chu\u1ea9n h\u00f3a quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 \u2013 N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng h\u1ecdc t\u1eadp<\/strong><\/p>\n<p><strong>Marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed9ng. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t ng\u00e2n h\u00e0ng c\u00e2u h\u1ecfi v\u1eeba \u0111\u1ea3m b\u1ea3o ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, v\u1eeba c\u1eadp nh\u1eadt \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn.<\/strong><\/p>\n<p><strong>B\u1ed9 ng\u00e2n h\u00e0ng c\u00e2u h\u1ecfi c\u1ee7a ThS. Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Nhung \u0111\u01b0\u1ee3c h\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1 cao nh\u1edd c\u00e1c \u01b0u \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>T\u00ednh bao qu\u00e1t: Ph\u1ee7 r\u1ed9ng to\u00e0n b\u1ed9 c\u00e1c ch\u01b0\u01a1ng m\u1ee5c t\u1eeb Marketing c\u0103n b\u1ea3n, h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c 4P (Product, Price, Place, Promotion).<\/strong><\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i khoa h\u1ecdc: C\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo c\u00e1c c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a thang \u0111o Bloom: <em>Nh\u1eadn bi\u1ebft \u2013 Th\u00f4ng hi\u1ec3u \u2013 V\u1eadn d\u1ee5ng \u2013 V\u1eadn d\u1ee5ng cao<\/em>.<\/strong><\/li>\n<li><strong>T\u00ednh th\u1ef1c ti\u1ec5n: T\u00edch h\u1ee3p nhi\u1ec1u t\u00ecnh hu\u1ed1ng (case study) th\u1ef1c t\u1ebf t\u1eeb c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf, gi\u00fap sinh vi\u00ean r\u00e8n luy\u1ec7n t\u01b0 duy x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1.<\/strong><\/li>\n<\/ul>\n<p><strong>\ud83d\udcdd Di\u1ec5n bi\u1ebfn bu\u1ed5i Seminar nghi\u1ec7m thu<\/strong><\/p>\n<p><strong>T\u1ea1i bu\u1ed5i l\u00e0m vi\u1ec7c, ThS. Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Nhung \u0111\u00e3 tr\u00ecnh b\u00e0y v\u1ec1 quy tr\u00ecnh bi\u00ean so\u1ea1n nghi\u00eam t\u00fac, t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf ma tr\u1eadn \u0111\u1ec1 thi \u0111\u1ebfn vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 hi\u1ec7u ch\u1ec9nh sai s\u1ed1.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-864\" src=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-1024x576.jpg 1024w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-300x169.jpg 300w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-768x432.jpg 768w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-1536x864.jpg 1536w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-2048x1152.jpg 2048w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-696x392.jpg 696w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-1068x601.jpg 1068w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-747x420.jpg 747w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-1920x1080.jpg 1920w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-320x180.jpg 320w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-480x270.jpg 480w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-kieu-nhung-800x450.jpg 800w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><strong>H\u1ed9i \u0111\u1ed3ng nghi\u1ec7m thu g\u1ed3m c\u00e1c chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m \u0111\u00e3 ti\u1ebfn h\u00e0nh ph\u1ea3n bi\u1ec7n, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u1ec1:<\/strong><\/p>\n<ol>\n<li><strong>\u0110\u1ed9 tin c\u1eady v\u00e0 gi\u00e1 tr\u1ecb: \u0110\u1ea3m b\u1ea3o c\u00e2u h\u1ecfi ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c chu\u1ea9n \u0111\u1ea7u ra c\u1ee7a h\u1ecdc ph\u1ea7n.<\/strong><\/li>\n<li><strong>Ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh th\u1ee9c: Di\u1ec5n \u0111\u1ea1t r\u00f5 r\u00e0ng, tr\u00e1nh g\u00e2y hi\u1ec3u l\u1ea7m, ph\u00f9 h\u1ee3p v\u1edbi t\u01b0 duy c\u1ee7a sinh vi\u00ean.<\/strong><\/li>\n<li><strong>T\u00ednh b\u1ea3o m\u1eadt v\u00e0 \u1ee9ng d\u1ee5ng: S\u1eb5n s\u00e0ng t\u00edch h\u1ee3p v\u00e0o ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd thi tr\u1eafc nghi\u1ec7m c\u1ee7a nh\u00e0 tr\u01b0\u1eddng.<\/strong><\/li>\n<\/ol>\n<p><strong><em>&#8220;Vi\u1ec7c ho\u00e0n thi\u1ec7n ng\u00e2n h\u00e0ng c\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3ng vi\u00ean kh\u00e1ch quan h\u01a1n trong ch\u1ea5m thi m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y sinh vi\u00ean ph\u1ea3i h\u1ecdc t\u1eadp m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, tr\u00e1nh t\u00ecnh tr\u1ea1ng h\u1ecdc t\u1ee7, h\u1ecdc l\u1ec7ch&#8221;<\/em> \u2013 \u0110\u1ea1i di\u1ec7n H\u1ed9i \u0111\u1ed3ng nghi\u1ec7m thu nh\u1eadn \u0111\u1ecbnh.<\/strong><\/p>\n<p><strong>\u2728 K\u1ebft lu\u1eadn<\/strong><\/p>\n<p><strong>Bu\u1ed5i seminar \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng t\u1ed1t \u0111\u1eb9p. Ng\u00e2n h\u00e0ng c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m h\u1ecdc ph\u1ea7n Marketing s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u00e1p d\u1ee5ng ch\u00ednh th\u1ee9c, g\u00f3p ph\u1ea7n v\u00e0o l\u1ed9 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u00f4ng t\u00e1c kh\u1ea3o th\u00ed c\u1ee7a Khoa Kinh t\u1ebf n\u00f3i ri\u00eang v\u00e0 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p Vi\u1ec7t Tr\u00ec n\u00f3i chung.<\/strong><\/p>\n<p><strong>Ch\u00fac m\u1eebng ThS. Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Nhung \u0111\u00e3 ho\u00e0n th\u00e0nh xu\u1ea5t s\u1eafc nhi\u1ec7m v\u1ee5 chuy\u00ean m\u00f4n, \u0111\u00f3ng g\u00f3p th\u00eam m\u1ed9t t\u01b0 li\u1ec7u qu\u00fd cho kho t\u00e0i nguy\u00ean h\u1ecdc thu\u1eadt c\u1ee7a nh\u00e0 tr\u01b0\u1eddng!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-865\" src=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-1024x576.jpg 1024w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-300x169.jpg 300w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-768x432.jpg 768w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-1536x865.jpg 1536w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-2048x1153.jpg 2048w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-696x392.jpg 696w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-1068x601.jpg 1068w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-746x420.jpg 746w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-1920x1081.jpg 1920w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-320x180.jpg 320w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-480x270.jpg 480w, http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/wp-content\/uploads\/2026\/01\/hoi-dong-mkt-800x450.jpg 800w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><strong>\ud83d\udccd Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong><\/p>\n<ul>\n<li><strong>Khoa Kinh t\u1ebf &#8211; Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p Vi\u1ec7t Tr\u00ec<\/strong><\/li>\n<li><strong>Website: khoakinhte.vui.edu.vn<\/strong><\/li>\n<li><strong>Hashtags: #VUI #KhoaKinhTe #Marketing #NganHangCauHoi #KhaoThi \u00a0#GiaoDucDaiHoc<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>NGHI\u1ec6M THU NG\u00c2N H\u00c0NG C\u00c2U H\u1eceI TR\u1eaeC NGHI\u1ec6M H\u1eccC PH\u1ea6N MARKETING Ch\u1ee7 bi\u00ean: ThS. Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Nhung \u2013 Khoa Kinh t\u1ebf, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p Vi\u1ec7t Tr\u00ec Nh\u1eb1m m\u1ee5c ti\u00eau chu\u1ea9n h\u00f3a c\u00f4ng t\u00e1c ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, v\u1eeba qua, Khoa<a class=\"read-more\" href=\"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/?p=862\"> &#8230;read more \u2192 <\/a><\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,30,14,31,32],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nckh-giang-vien","category-thong-tin-khac","category-tin-tuc","category-tin-tuc-cap-nhat","category-tin-van"],"_links":{"self":[{"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=862"}],"version-history":[{"count":1,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":866,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/862\/revisions\/866"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=\/wp\/v2\/media\/863"}],"wp:attachment":[{"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/14.224.197.18:8080\/khoakinhte.vui.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}